The Foundry kicked off in August of 2021 and since then we've grown and have some pretty awesome guys involved. Here is an inside look at what we have going on currently and what is coming up in 2022.
The good ol' days -- the last 5 years -- of advertising on Facebook and Google are behind us. Or, I can at least say that the strategy we've been used to is no longer going to work. Whether you are an entrepreneur or just interested in what's happening with marketing, this episode will be of interest to you.
People generally go with the flow. Whatever the easiest path is, or the most popular path, that's the one they take. We've already seen folks making jumps to other popular alternative platforms like Gettr, Rumble, and Parler (if that is still a thing).
But, is this enough change to really make a difference?
Own your morning, rule the day! A manifesto is a public declaration of an aim or purpose. You've seen these in movies. Bad guys love manifestos. But you can -- and should -- create a manifesto for your morning routine. What will you cut out and what will you begin doing to make the most of each day.
We all see the mess that is social media, even before they began openly deplatforming and banning conservative voices. Big social made a quick shift from simply a means of connecting with people and brands we admire, to being a marketplace that is aggressively pushing a liberal agenda and squashing free speech.
In order for any social platform to be successful -- even real life ones -- it has to be based on shared values. Otherwise, it will end up with folks fighting about their disagreements rather than positively engaging with their community.
Hint: 2022 is not going to crush itself! Intentionality separates the men from the boys -- and those who feel fulfilled and purposeful from those who complain about the state of their life.
If you want 2022 to be a great year, you're going to have to do some things differently.